Google Ads that make your phone ring.
Local SEO takes a couple of months to kick in. Google Ads puts you at the top of the page this week, in front of people searching for your service right now.
I build Search campaigns for one thing: calls, forms and bookings from people in your area who want to hire someone today.
Before a single dollar goes out, I test that every call and form gets tracked. Google learns from whatever it can measure. Feed it bad tracking and it gets really, really good at finding the wrong people.
Your ad spend goes straight to Google on your own card. You own the account and every bit of data in it.
What I set up and run
- Call and form tracking, tested with a real test lead before launch. No test lead, no launch
- A budget worked out from your numbers: what a customer is worth and how many leads you close
- Keywords from people ready to buy, like "furnace repair Nanaimo", never "how to fix a furnace"
- One campaign per service, so your budget isn't spread thin as butter on toast
- A negative keyword list from day one, so you're not paying for job seekers and DIYers
- Ads that match the search and land on the page for that exact service, never just your homepage
- Location set to people actually in your area, not people "interested in" it from Alberta
- Search terms checked weekly and a monthly report you can read in two minutes
Four steps, no mystery.
- 1
Intake
Which service do you want more of? Where do your best customers live? What's a customer worth to you? We launch one service and add the next once it works.
- 2
Tracking
Forms, calls from the ad and calls from your website all get tracked and tested before launch.
- 3
Build
Exact and phrase keywords only to start. Every setting Google "recommends" to raise your spend gets switched off.
- 4
Manage and scale
Search terms checked every day or two for the first two weeks, then weekly. The budget goes up only while your cost per lead holds.
Is it a fit?
A good fit
- Businesses that answer a form within minutes and pick up the phone while ads run
- Owners who want calls this month while Local SEO builds
- Anyone who can tell me which leads turned into real customers
Not a fit
- Anyone who won't answer the phone. If nobody picks up, the best campaign in BC still loses the lead
- Owners who want to judge it after three days
Google Ads questions.
How much do Google Ads cost per click?
It depends on your industry, your town and how many competitors are bidding. A plumber in Langley and a cabin rental in Port Alberni pay very different prices for the same click. On your free visibility check, I'll pull the real numbers for your area so you know what you're getting into before you spend a dollar.
How fast does it work?
Leads can start in the first week. The first 60 to 90 days are Google learning who your customers are, so I tell you that up front instead of after.
Why not let Google set it up for me?
Because Google's default settings are built to raise your spend. The Recommendations tab and the friendly calls from Google reps too. I read them all and follow almost none.
Do you use Performance Max?
Not at the start. Search first, always. Performance Max only makes sense with a bigger budget and steady conversions behind it.
Can I run ads and Local SEO together?
That's the best combo. Ads bring calls now. Local SEO builds the map spot that keeps bringing them after you stop paying per click.
Other ways I get you found
Want to see where your business ranks?
I'll record a short personal video: where you show up, why competitors are ahead and what I'd fix first. Free.